Ok. So I decided it would be a good idea to boost my San Diego wedding booking by participating in a local bridal show. Honestly, I'm happy I went through the process, however, it didn't quite have the same result that I was expecting. There are so many opportunities to advertise as a photographer, it is hard to decide what will be worth investment. The only way to decide is to sit down and calculate how many weddings you must book to pay for the marketing investment. This is actually pretty tricky. If I were selling a product with a $5 profit right off the shelf, with unlimited supply, I would probably pay up to $4 to get the sale. But my product is me! Limited and valuable. If it costs me the income of one wedding to purchase a listing that gives me one wedding... we'll I'm working for free! If I book two weddings, I'm working for half price! I may as well just cut my rates in half... I'll probably fill my calendar. So where do we draw the line? All you need to do is take your most popular rate, minus the least your willing to work for and divide that into your marketing investment. That will be the number of weddings you need to book from that marketing campaign. That studio booking 30+ weddings a year might not be making much more than me, they have a much bigger overhead... and working much harder. Just a few thoughts for the photographers out there. Here's me. For sale.
I spend way to much time making these things. I brought my little Olympus audio recorder down to Mexico to capture a few of the sounds to tie into the show. (listen for the ocean and a rockin' speach by Ryan's brother). I think it really brings you into the visual world and is a nice touch with their isn't a videographer around. What do you think?
1) I have a lot to learn.
2) No matter what he says... the salesman doesn't know my business. Only I know what products will improve my bottom line. Period.
3) Fear. It is an obstacle between where I am now and where I want to be.
4) The Vegas casino ATM's charge $4.95!!!!
5) Stuff won't make me a better photographer. Friends, photographers, and practice will.
6) Allow myself to be the artist. Forget the money. To connect with my clients and show them more than pretty pictures. Recount the love stories that have inspired me; show them how I will find ways to explore and capture that special connection between two people.
7) Allow myself to be the business man. Forget the art. This business supports me and my family so treat it that way. Work hard on pricing, marketing, selling, and organization. It's my job to put a dollar value on my time and passion so don't sell short.
8) Learn the "rules"... then break them.
Rambo definitely hammed it up for the camera at Yelena & Michael's engagements. I love having dogs come along they are a great distractor and keeps everyone's mind off the camera. Perfect for getting a few genuine moments. Here are a few of my favs:
Ok, I have to announce (after a many revisions), my new business cards are in. I must credit David Honl for the idea to put a "Notes" section on the back of my card. It makes great sense to be able to customize the card, gives that little piece of paper a little more meaning. The toughest part is picking a single image that you feel represents your work. Here they are in all their glory:
Photographers secretly hope for overcast, as least I do, and I suppose I got what I hopped for with Charielou and Gabriel's engagements. In fact, it was pretty cold and rainy. What is the best weather for engagements? That really just depends on the look you are going for. These came out to be quite dramatic. Here are a few of my favs:
This is my new blog. Honestly, I don't really like sitting down and writing blogs just not my style, however, I think there is a lot to be said about wedding photography today...so here goes. I'm going to warn you though, this isn't going to be pretty. That's me, the one with the camera.